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Rideau Earthworks and Demolition

Privacy Policy

How Rideau Earthworks and Demolition collects, uses, and protects your personal information.

Last updated: July 31, 2026

Rideau Earthworks and Demolition (“we,” “us,” or “our”) operates the website rideauearthdemo.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information in accordance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA).

We believe in being straightforward about what we do with your information. This policy names the specific tools we use, explains what each one collects, and tells you how to opt out if you prefer not to be tracked.

1. Information We Collect

We may collect the following personal information when you interact with our Site:

  • Contact information you provide directly: name, email address, phone number, and any project details you share through our contact and quote forms.
  • Service details: type of service requested, site address (if provided), preferred timing, and any description of the work you are asking us to quote.
  • Technical and attribution data collected automatically: IP address (anonymized where possible), browser type, device type, operating system, pages visited, time spent on pages, the website you came from, and advertising click identifiers when they are present in a landing-page URL. This data is collected through the measurement tools listed in Section 5.

2. How We Collect Information

  • Forms and direct contact: when you submit a contact form, quote request, or email us directly, we collect the information you choose to provide.
  • Phone calls: when you call the number listed on our Site, we collect the information you share during the call for the purpose of providing a quote or scheduling work.
  • Automated tools: our Site uses cookies and analytics scripts to collect technical data about how visitors use the Site. See Section 5 for a full list of the tools we use and what each one collects.

3. How We Use Your Information

We use the personal information we collect to:

  • Respond to your inquiries and provide quotes for earthworks, demolition, and hauling services
  • Schedule and coordinate on-site estimates and project work
  • Communicate with you about your project (estimate confirmations, scheduling updates, follow-ups after completion)
  • Understand how visitors use our Site so we can improve its content and performance
  • Measure whether Site content and paid advertising lead to calls and accepted quote requests
  • Comply with legal, tax, and regulatory obligations

We do not sell your personal information or send quote-form contents to analytics or advertising providers. Google Ads data is used for attribution and conversion measurement. Our site configuration disables Google advertising-personalization signals, Google Signals, and interest-group storage; we do not use form submissions to build personalized remarketing audiences.

4. How We Share Your Information

We do not sell your personal information. We share information only in the limited circumstances described below:

  • Service providers: trusted third parties who help us operate our Site and business (website hosting, email, analytics). These providers are only permitted to use your information to perform services for us and are subject to confidentiality obligations. The specific third-party services we use are listed in Section 5.
  • Legal requirements: if required to do so by law, court order, or other valid legal process.

Cross-border data transfers. Some of the services we use are operated by companies based in the United States (specifically Vercel Inc., Google LLC, Microsoft Corporation, Resend (Drfrog Inc.), Cloudflare Inc., and Twilio Inc.). When you use our Site, technical data about your visit — and, when you submit a quote request, the contact information you provide — may be transferred to and processed in the United States. These jurisdictions may have privacy laws that differ from those in Canada. By using our Site, you acknowledge that your information may be transferred to and processed outside of Canada.

5. Cookies, Analytics, and Tracking Tools

Our Site uses a small number of measurement tools to understand how visitors use it, maintain performance, and determine whether advertising leads to inquiries. This section lists those tools, what they collect, and the tracking choice implemented by the Site.

Your browser privacy choice. If your browser sends either a Global Privacy Control (GPC) signal or a Do Not Track value of 1/yes, the Site does not load Google Analytics, Google Ads, or Microsoft Clarity. It also removes their first-party cookies from this domain where the browser permits. Cookies previously stored on provider-owned domains may remain until they expire or you clear them in your browser. You can also use a tracking blocker or the Google Analytics opt-out add-on.

Vercel Speed Insights. This tool measures how quickly pages load for real visitors (Core Web Vitals: largest contentful paint, cumulative layout shift, interaction-to-next-paint). It is a first-party measurement tool provided by our hosting platform, Vercel Inc. It does not set cookies, does not use persistent identifiers, and does not collect personal information. We use it solely to identify and fix performance problems.

Vercel Web Analytics. This tool counts page views and shows us which pages are most visited, which country visitors are from, and what devices they use. It is cookieless — it does not set any tracking cookies and does not create a persistent identifier for you. Visitors are counted using a daily-rotating one-way hash that cannot be used to identify individuals or track them across sites. Data is processed by Vercel Inc. in the United States. Because no persistent identifier is created, there is no individual opt-out mechanism; standard browser privacy controls (Do Not Track, tracking blockers) further limit what Vercel Analytics can see.

Google Analytics 4 (GA4). We use GA4 to understand how visitors find and use our Site (traffic sources, popular pages, user flows, and device/browser breakdowns). GA4 may set cookies such as _ga and _ga_<measurement-id> to distinguish browsers and measure sessions. Google processes technical data in the United States. We enable IP anonymization and disable Google Signals, advertising-personalization signals, and interest-group storage in the Site’s tag configuration. You can also install the official Google Analytics Opt-Out Browser Add-on.

Google Ads conversion measurement. We use the Google Ads tag to measure whether advertising visits lead to accepted quote requests. It may process referral information and advertising click identifiers and may set cookies such as _gcl_au. The direct Ads conversion event fires only after the Forms Worker confirms acceptance of a quote request. We do not send Google the requester’s name, email address, phone number, message, service details, or other form contents. Advertising-personalization signals, Google Signals, and interest-group storage are disabled in the Site’s tag configuration.

Microsoft Clarity. We use Clarity to understand page interactions through session recordings and heatmaps so we can identify confusing layouts or broken forms. Clarity may set cookies such as _clck and _clsk and process mouse movements, clicks, and scrolling. Form inputs are masked; we do not intentionally send quote-form field values to Clarity. Clarity data is processed by Microsoft Corporation in the United States. The Site does not load Clarity when it detects GPC or DNT as described above.

Third-party processors. The companies that process information about your visit or your quote request are:

  • Vercel Inc. (United States) — website hosting, Speed Insights, and Web Analytics. Privacy Policy.
  • Google LLC (United States) — Google Analytics 4 and Google Ads conversion measurement. Privacy Policy.
  • Microsoft Corporation (United States) — Microsoft Clarity. Privacy Policy.
  • Cloudflare Inc. (United States) — Cloudflare Turnstile bot protection and the shared Forms Worker that validates and processes quote requests before notifications are sent. Privacy Policy.
  • Resend (Drfrog Inc.) (United States) — transactional email delivery for quote request notifications sent from our Site to our inbox. Privacy Policy.
  • Twilio Inc. (United States) — SMS notifications sent to our crew when a new quote request comes in, so we can respond quickly. Twilio receives only a short summary of the request (your name, service type, and contact method). Privacy Policy.

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, or as required by law.

  • Contact and project information is typically retained for the duration of our business relationship and for a reasonable period afterward for accounting, warranty, and follow-up purposes.
  • Analytics data is retained according to each tool’s defaults: Google Analytics 4 retains event data for 14 months, Microsoft Clarity retains session data for up to 12 months, and Vercel’s analytics data is retained on a rolling one-month basis on our plan.

You can ask us to delete information we hold about you at any time (see Section 9).

7. Data Security

We implement reasonable technical and organizational safeguards to protect your personal information against unauthorized access, loss, or misuse. Our Site is served over HTTPS, and the third-party services we use are industry-standard providers with their own security certifications. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

8. Your Rights Under PIPEDA

You have the right to:

  • Know what personal information we hold about you
  • Access a copy of that information
  • Correct information that is inaccurate or incomplete
  • Withdraw consent for the collection, use, or disclosure of your information (subject to legal or contractual restrictions — for example, we may need to retain some information to complete an ongoing project or to meet tax obligations)
  • Request deletion of information we hold about you, where we are not required by law to retain it

To exercise any of these rights, contact us using the information in Section 12. We will respond to your request within 30 days.

9. Canadian Anti-Spam Legislation (CASL)

We comply with Canada’s Anti-Spam Legislation. We will only send you commercial electronic messages (such as promotional emails) with your express consent, or in the course of an existing business relationship where CASL permits implied consent. Every marketing email we send includes an unsubscribe mechanism, and we will process your opt-out request promptly and in any event within 10 business days.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, the tools we use, or legal requirements. The updated policy will be posted on this page with a revised “Last updated” date at the top. Material changes will be communicated in a reasonable manner where practicable.

11. Children’s Privacy

Our Site and services are not directed at children under the age of 13, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will delete it.

12. Contact Us

If you have questions or concerns about this Privacy Policy, or to exercise any of your rights under PIPEDA, please contact us:

Rideau Earthworks and Demolition Serving Ottawa, ON and surrounding areas Phone: (613) 777-7222 Email: contact@rideauearthdemo.com

You may also file a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated and we have not addressed your concerns to your satisfaction.